Gibson's GuitarTown

Guibson invited Signature Creative to participate to the 2010 Edition of Guitartown featuring more than 20 10-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood, CA.

We realised the guitar, based on Poe's hit song "Trigger Happy Jack", as an homage to Jack Daniels and it's contribution to Rock n' Roll. It features the entire lyrics of the song, top to bottom. The famous nightclub "Whisky a Go Go" decided to feature the guitar right above its main entrance. It was later sold at an auction, raising money towards charity.

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Role: Art Direction, Design
Agency: Signature Creative, Los Angeles